Mental models

[ 68 models · 7 clusters ]

The cognitive principles that recur across great products — each indexed, defined, and traced to the products that put it to work.

Cognitive Load & Information Processing

[ 10 ]

Memory & Recognition

[ 9 ]

Perception & Visual Processing

[ 10 ]

Behavioral & Decision Making

[ 12 ]

Motivation & Engagement

[ 11 ]

Trust & Safety

[ 8 ]

Flow & Navigation

[ 8 ]