Dual Coding
Cognitive Load & Information Processing
Dual Coding
Allan Paivio's theory that the brain processes verbal and visual information through separate but interconnected systems, and that encoding information in both improves retention.
Explained
- The brain processes words and images through separate but connected channels.
- Pairing a visual with text lets both channels encode the same idea at once.
- That double encoding improves comprehension and makes recall noticeably stronger.
- A diagram beside a label sticks better than either the label or the picture alone.
In the wild2 screens
Related modelsCognitive Load & Information Processing
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