Cognitive Load & Information Processing
Dual Coding
Allan Paivio's theory that the brain processes verbal and visual information through separate but interconnected systems, and that encoding information in both improves retention.
In plain language
Pairing visuals with text improves comprehension and recall. The brain processes them through separate channels simultaneously.
In the wild
Implementations of this model aren’t wired to this view yet — they live in the implementations table.
Related modelsCognitive Load & Information Processing