Cognitive Load & Information Processing
Hick's Law
The time it takes to make a decision increases logarithmically with the number of choices available. Named after psychologists William Edmund Hick and Ray Hyman.
In plain language
The more choices you give someone, the longer they take to decide. Every option you add has a cost.
In the wild
Implementations of this model aren’t wired to this view yet — they live in the implementations table.
Related modelsCognitive Load & Information Processing