Trust & Safety
Reciprocity
Robert Cialdini's principle that people feel obligated to return favours, gifts, or concessions. One of the most powerful principles of social influence.
In plain language
When someone gives us something, we feel compelled to give something back. Free value creates obligation. The free tier is a reciprocity trigger.
In the wild
Implementations of this model aren’t wired to this view yet — they live in the implementations table.
Related modelsTrust & Safety