Trust & Safety
Pratfall Effect
Elliot Aronson's finding that a highly competent person or brand becomes more likeable after committing a minor blunder, as it makes them seem more human.
In plain language
Admitting a minor flaw or weakness increases likability and trust, particularly for high-competence entities. Brands that acknowledge limitations feel more honest.
In the wild
Implementations of this model aren’t wired to this view yet — they live in the implementations table.
Related modelsTrust & Safety