The tendency for a positive impression of a person, company, or product in one area to positively influence one's opinion in other areas.
Explained
- A strong positive impression in one area spills over into unrelated judgements.
- Beautiful design leads people to assume a product is also reliable, secure, and well built.
- One salient strength colours the whole evaluation, often unconsciously.
- This is why craft on a first screen raises expectations everywhere else.
