Behavioral & Decision Making
Scarcity Principle
Robert Cialdini's principle that people assign more value to opportunities when they are rare or becoming less available.
In plain language
Limited availability increases perceived value. "Only 3 left" works because scarcity signals that others want it too.
In the wild
Implementations of this model aren’t wired to this view yet — they live in the implementations table.
Related modelsBehavioral & Decision Making