Choice Architecture
Behavioral & Decision Making
Choice Architecture
The practice of designing the environment in which people make choices in ways that influence their decisions while preserving freedom of choice.
Explained
- The way options are arranged steers which one gets chosen, without removing any of them.
- Order, grouping, defaults, and labels all tilt the decision while preserving the freedom to pick.
- People treat the arrangement itself as a hint about what is normal or best.
- A highlighted middle tier or a pre-checked box quietly does much of the deciding.
In the wild12 screens
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