Default Effect
Behavioral & Decision Making
Default Effect
The tendency for people to accept the default option presented to them, making default settings one of the most powerful design levers available.
Explained
- Whatever option arrives pre-selected is the one most people keep.
- Choosing takes effort, so the default becomes the path of least resistance.
- This makes defaults one of the strongest levers in the whole interface.
- Pre-checked settings, suggested plans, and opt-out flows all ride on it.
In the wild12 screens
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