Commitment and Consistency
Behavioral & Decision Making
Commitment and Consistency
Robert Cialdini's principle that once people commit to a position or action, they are motivated to behave consistently with that commitment.
Explained
- Once someone takes a small first step, they feel pressure to keep acting in line with it.
- A tiny opening commitment such as a saved preference or a completed first task makes the next, larger ask far easier to accept.
- The mind wants its later actions to match its earlier ones, so consistency becomes its own motivation.
- Public commitments bind hardest, because now the behaviour is defending self-image too.
In the wild3 screens
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