Behavioral & Decision Making
Decoy Effect
The phenomenon where consumers change their preference between two options when presented with a third option that is asymmetrically dominated.
In plain language
Adding a third, inferior option makes one of the original two look more attractive. Used in almost every pricing page.
In the wild
Implementations of this model aren’t wired to this view yet — they live in the implementations table.
Related modelsBehavioral & Decision Making