Trust & Safety
Zero-Risk Bias
The tendency to prefer the complete elimination of a risk over a larger reduction of a greater risk, even when the latter produces better expected outcomes.
In plain language
People prefer to completely eliminate a small risk over substantially reducing a large one. "Money-back guarantee" removes risk entirely rather than reducing it.
In the wild
Implementations of this model aren’t wired to this view yet — they live in the implementations table.
Related modelsTrust & Safety