Memory & Recognition
Cognitive Ease
The feeling of ease associated with processing information that is clear, familiar, and coherent. High cognitive ease increases liking, confidence, and perceived truthfulness.
In plain language
Familiar, fluent, easy-to-process things feel true and good. Cognitive effort feels like risk. Reducing friction increases trust.
In the wild
Implementations of this model aren’t wired to this view yet — they live in the implementations table.
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