Peak-End Rule
Memory & Recognition
Peak-End Rule
Daniel Kahneman's finding that people judge past experiences based primarily on how they felt at the most intense point and at the end, rather than on the sum or average of every moment.
Explained
- People judge an experience mostly by its most intense moment and its ending.
- The average of all the moments barely registers next to those two points.
- A rough middle can be forgiven if the peak delights and the finish lands well.
- This is why closings, confirmations, and standout moments carry so much weight.
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