Memory & Recognition
Peak-End Rule
Daniel Kahneman's finding that people judge past experiences based primarily on how they felt at the most intense point and at the end, rather than on the sum or average of every moment.
In plain language
People judge an experience almost entirely by its peak moment and its ending. The middle barely registers in memory.
In the wild
Implementations of this model aren’t wired to this view yet — they live in the implementations table.
Related modelsMemory & Recognition