Behavioral & Decision Making
Hyperbolic Discounting
The tendency for people to prefer smaller, sooner rewards over larger, later rewards — with the preference reversing as both options move further into the future.
In plain language
People disproportionately prefer immediate rewards over future ones, even when the future reward is objectively larger. "Free for 30 days" works because the cost feels abstract and distant.
In the wild
Implementations of this model aren’t wired to this view yet — they live in the implementations table.
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