Perception & Visual Processing
Aesthetic-Usability Effect
The tendency for users to perceive aesthetically pleasing designs as more usable, even when tested against objectively more functional but less attractive alternatives.
In plain language
Attractive interfaces are perceived as easier to use, even when they aren't. Beauty buys tolerance for friction.
In the wild
Implementations of this model aren’t wired to this view yet — they live in the implementations table.
Related modelsPerception & Visual Processing