Perception & Visual Processing
Contrast Effect
The enhancement or diminishment of a perception when compared with a recently observed contrasting object. Context changes how we evaluate everything.
In plain language
Perception is relative, not absolute. Something looks expensive next to something cheap. A $99 plan looks reasonable next to a $299 plan.
In the wild
Implementations of this model aren’t wired to this view yet — they live in the implementations table.
Related modelsPerception & Visual Processing