An implicit memory effect in which exposure to one stimulus influences the response to another stimulus. Widely used in onboarding and landing page design.
Explained
- Exposure to one stimulus shapes how people respond to the next.
- The first screen a user sees frames how they interpret everything after it.
- Words, images, and tone all plant expectations that colour later perception.
- A calm, confident opening primes trust, while a cluttered one primes doubt.
