Mental models/FOMO
Motivation & Engagement

FOMO

Fear of Missing Out — the pervasive apprehension that others might be having rewarding experiences from which one is absent, driving compulsive engagement.

In plain language

Anxiety that others are having rewarding experiences you're absent from. Time-limited features, live events, and social feeds all exploit this.

In the wild

Implementations of this model aren’t wired to this view yet — they live in the implementations table.

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