Mental models/Habit Loop
Motivation & Engagement

Habit Loop

Charles Duhigg's framework describing the neurological loop at the core of every habit: a cue triggers a routine which delivers a reward, reinforcing the loop.

In plain language

Every habit has a cue, routine, and reward. Products that successfully install themselves as habits engineer all three deliberately.

In the wild

Implementations of this model aren’t wired to this view yet — they live in the implementations table.

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