Charles Duhigg's framework describing the neurological loop at the core of every habit: a cue triggers a routine which delivers a reward, reinforcing the loop.
Explained
- Every habit runs on a cue, a routine, and a reward.
- The cue triggers the behaviour, the routine performs it, and the reward reinforces the loop.
- Products that stick engineer all three deliberately rather than hoping for retention.
- A notification cues the app, the session is the routine, and a payoff seals it.
