Motivation & Engagement
Goal Gradient Effect
The tendency to accelerate effort as one approaches a goal. First demonstrated in rats by Clark Hull, later confirmed extensively in human behaviour.
In plain language
Motivation and effort increase as people get closer to a goal. The last 20% of a progress bar moves fastest.
In the wild
Implementations of this model aren’t wired to this view yet — they live in the implementations table.
Related modelsMotivation & Engagement