Motivation & Engagement
Endowment Effect
The tendency for people to ascribe more value to things merely because they own them, discovered by Richard Thaler.
In plain language
People value things more once they own them. Free trials, personalisation, and data investment all create ownership feelings before commitment.
In the wild
Implementations of this model aren’t wired to this view yet — they live in the implementations table.
Related modelsMotivation & Engagement