Temptation Bundling
Motivation & Engagement
Temptation Bundling
Katherine Milkman's strategy of coupling instantly gratifying activities with those that are valuable but less immediately pleasurable to increase motivation for both.
Explained
- Pairing something instantly enjoyable with something valuable but dull lets the pleasure carry the effort.
- The fun element supplies the motivation the beneficial one lacks on its own.
- Over time the treat and the task become linked, so one cues the other.
- In products this looks like wrapping a chore inside streaks, rewards, or play.
In the wild2 screens
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