Cognitive Load & Information Processing
Paradox of Choice
Barry Schwartz's finding that while some choice is good, too much choice leads to decision paralysis, lower satisfaction, and greater regret.
In plain language
Beyond a certain point, more options reduce satisfaction. People make worse decisions and feel worse about them when overwhelmed with choice.
In the wild
Implementations of this model aren’t wired to this view yet — they live in the implementations table.
Related modelsCognitive Load & Information Processing