Perception & Visual Processing
Framing Effect
The phenomenon where people react differently to the same information depending on how it is presented — as a loss or a gain, negative or positive.
In plain language
The same information presented differently produces different decisions. "90% survival rate" and "10% mortality rate" are identical facts with different outcomes.
In the wild
Implementations of this model aren’t wired to this view yet — they live in the implementations table.
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