Perception & Visual Processing

Mental models/Framing Effect

Framing Effect

The phenomenon where people react differently to the same information depending on how it is presented — as a loss or a gain, negative or positive.

Explained

The same facts drive different decisions depending on how they are worded.
A choice framed as a gain of 90% survival feels safer than the identical fact framed as a loss of 10% mortality.
The mind reacts to the reference point, not the underlying number.
Gain framing encourages action, while loss framing heightens caution.

In the wild4 screens