Behavioral & Decision Making
Loss Aversion
Kahneman and Tversky's finding from Prospect Theory that the pain of losing is psychologically about twice as powerful as the pleasure of gaining.
In plain language
Losses feel roughly twice as painful as equivalent gains feel good. People work harder to avoid losing something than to gain something of the same value.
In the wild
Implementations of this model aren’t wired to this view yet — they live in the implementations table.
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