Mental models/Von Restorff Effect
Memory & Recognition

Von Restorff Effect

Also called the isolation effect — the prediction that an item that stands out from its peers is more likely to be remembered than other items.

In plain language

The thing that stands out gets remembered. One visually distinct element in a group will be recalled while the rest blur together.

In the wild

Implementations of this model aren’t wired to this view yet — they live in the implementations table.

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