Also called the isolation effect — the prediction that an item that stands out from its peers is more likely to be remembered than other items.
Explained
- The item that stands out from its neighbours is the one that gets remembered.
- A single distinct element in a uniform group draws the eye and sticks in memory.
- Sameness blurs together, while difference marks a spot worth recalling.
- This is why a lone accent colour or shape carries so much weight.
