The cognitive bias where people place a disproportionately high value on products they partially created, named after the furniture company whose products require assembly.
Explained
- People place outsized value on things they helped build.
- Effort spent assembling or configuring creates a sense of authorship and pride.
- Onboarding that involves the user in setup breeds stronger attachment than a pre-built experience.
- The labour itself becomes part of why the result feels worth keeping.
