Motivation & Engagement
IKEA Effect
The cognitive bias where people place a disproportionately high value on products they partially created, named after the furniture company whose products require assembly.
In plain language
People place disproportionately high value on things they helped create. Onboarding that involves the user in setup creates stronger attachment than pre-configured experiences.
In the wild
Implementations of this model aren’t wired to this view yet — they live in the implementations table.
Related modelsMotivation & Engagement