Trust & Safety
Social Proof
Robert Cialdini's principle that people follow the actions of others under conditions of uncertainty, using others' behaviour as information about the correct course of action.
In plain language
People look to others' behaviour to determine the right course of action, especially in uncertain situations. Reviews, user counts, and testimonials are trust proxies.
In the wild
Implementations of this model aren’t wired to this view yet — they live in the implementations table.
Related modelsTrust & Safety