Social Proof
Trust & Safety
Social Proof
Robert Cialdini's principle that people follow the actions of others under conditions of uncertainty, using others' behaviour as information about the correct course of action.
Explained
- People look to others behaviour to decide the right move, especially when unsure.
- Reviews, ratings, user counts, and testimonials all serve as trust proxies.
- The more uncertain the choice, the heavier others actions weigh.
- Seeing that many have chosen something makes it feel safe and correct.
In the wild12 screens
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