B.F. Skinner's framework describing how behaviour is modified by its consequences — reinforcement increases behaviour, punishment decreases it.
Explained
- Behaviour is shaped by its consequences, growing when rewarded and shrinking when punished.
- Most engagement loops are, at heart, reward systems built on this principle.
- Well-timed positive feedback makes a desired action more likely to repeat.
- Friction or penalties suppress the actions you want to discourage.
