Motivation & Engagement
Variable Reward
B.F. Skinner's finding that variable ratio reinforcement schedules — where rewards come unpredictably — produce the highest and most persistent rates of behaviour.
In plain language
Unpredictable rewards create stronger engagement than fixed ones. The possibility of a reward is more motivating than the certainty of one.
In the wild
Implementations of this model aren’t wired to this view yet — they live in the implementations table.
Related modelsMotivation & Engagement