Motivation & Engagement
Self-Determination Theory
Deci and Ryan's theory that human motivation and wellbeing depend on satisfying three basic psychological needs: autonomy, competence, and relatedness.
In plain language
People are most motivated when they feel autonomous, competent, and connected to others. Products that undermine any of these see engagement collapse.
In the wild
Implementations of this model aren’t wired to this view yet — they live in the implementations table.
Related modelsMotivation & Engagement