Duolingo
Goal Gradient Effect
Variable Reward
Progressive Disclosure
Loss Aversion
Anchoring
Scarcity Principle
Default Effect
Social Proof
Goal Gradient Effect
Variable Reward
Progressive Disclosure
Loss Aversion
Anchoring
Scarcity Principle
Default Effect
Social Proof
Products/Duolingo

Duolingo

A breakdown of Duolingo’s key screens — the mental models, user states, and flows that shape how the product feels to use.

Screens: 27 ]Mental models: 28 ]Flows: 6 ]
MotivationBehavioralFlowCog. LoadMemoryPerceptionTrust
Primary Navigation[ 6 screens ]
Learn
Learn
Leaderboards
Leaderboards
Quest
Quest
Shop
Shop
Profile
Profile
Settings
Settings
Lesson[ 10 screens ]
Lesson - Question
Lesson - Question
Lesson - Complete
Lesson - Complete
Lesson - Successfully Answered
Lesson - Successfully Answered
Lesson - Streak
Lesson - Streak
Lesson - Committing to Streak
Lesson - Committing to Streak
Lesson - Quest Progression
Lesson - Quest Progression
Lesson - Unlocked Score
Lesson - Unlocked Score
Lesson - Transition to Next Lesson
Lesson - Transition to Next Lesson
Lesson - Earned Gems
Lesson - Earned Gems
Lesson - Add Score to Linkedin
Lesson - Add Score to Linkedin
Adding New Course[ 3 screens ]
Select Place to Start
Select Place to Start
Select Course
Select Course
Assessing Language
Assessing Language
Profile[ 2 screens ]
Edit Avatar
Edit Avatar
Achievements
Achievements
Start Trial[ 5 screens ]
Plan Selection
Plan Selection
Values & Features
Values & Features
Plan Comparison
Plan Comparison
All Plans
All Plans
Billing
Billing
Settings[ 1 screens ]
Help
Help